The Social Responsibility Accounting and Its Role in Improving the Competitive Advantage of Commercial Banks: Field Study on Sample of Sudanese Commercial Banks

Abstract

The problem of the study was the increasing intensity of competition between establishments, especially banking ones, in the contemporary world and in the Sudanese environment, and the failure of many Sudanese commercial banks to fulfill their social responsibilities and thus not benefiting from the advantages of accounting for social responsibility in improving their competitive advantages. The importance of the study lies in showing the extent of the interest of officials in Sudanese commercial banks in fulfilling the social obligations of banks and accounting for them. The study aimed to clarify the relationship between accounting for social responsibility towards society and improving competitive advantage, and knowing the relationship between accounting for social responsibility towards customers and improving advantage. Competitiveness, and explaining the relationship between accounting for social responsibility towards the environment and improving competitive advantage. The study reached several results, including: The bank’s mission and goals are consistent with the goals and values of society. It contributes to improving the competitive advantage of commercial banks. The bank’s serious dealing with customer complaints and working to resolve them. It urgently helps improve the competitive advantage of commercial banks. The study recommended increasing the awareness of Sudanese commercial bank departments about the necessity of fulfilling their social responsibilities and being accountable for them..